After year over year growth, it's time to focus on reducing our catalog and focusing more on the product and the customer.
As some of you know, DailyDriven is a passion project that I started just over four years ago. It was the culmination of everything I loved about the automotive industry combined for my passion to create things, specifically clothing. I wanted to create an identity that meant something that wasn’t just focused on a specific region or idea. DailyDriven can mean something to anyone regardless if they're into cars or not.
I’ve experienced a lot of growing pains over the past three years and have decided it’s time to scale back. Growth is great when you have the means to handle it; it’s not when there is too much to take on for one single person. My vision for this brand has always been about delivering a positive message, with high-quality streetwear inspired designs and clothing.
That vision will not change.
Instead – We will focus our efforts on making better clothing & accessories – in more limited runs and reduce our catalog so we can focus on designs that appeal to more.
What does this mean?
That means the items in stock now might not be in stock ever again or the pricing will change to reflect the rarity of them. It’s important to us that the product we deliver is the best and battling against cheaper “drop ship” brands is not sustainable for us to compete against.
Thank you to all our customers for the massive support – we look forward to making even more awesome products for you to enjoy. If there is something you’d love to see from us, drop a comment below!